Brand Guidelines: Identity
Primary Logo
Edmonds College’s primary logo is a horizontal combomark made up of a logomark,
“The Trident,” and a logotype. The logomark consists of welcoming arms, a strong
foundation, and a sharp pinnacle to guide all students, faculty/employees, and community
members to success. The slight cut-out on the right side of The Trident represents
a shadow from the center pinnacle.
It consists of two-colors:
Pantone 3025 C and Pantone Cool Gray 11 C.
Secondary Logo
In certain situations, a vertical format may work better. To balance the logo, the logotype (Edmonds College) has been reduced to 60% its original size (in comparison to the primary, horizontal logo on the previous page). Please keep these proportions in mind when using this logo.
Mission Logo
In circumstances where Edmonds College’s mission statement is paired with the primary or secondary logo, apply a 1pt stroke below the combomark and ensure the mission statement spans the entire width of the logo.
Black and White
For usage on a dark background, convert the entire combomark to 100% white.
In situations where there is enough contrast between the background color and the
logo,
feel free to use Triton Blue for The Trident and 100% white for the type.
Clear Space
The clear space requirement is designed to maintain the integrity of the logo. This ensures visibility and legibility. The minimum clear space of the Edmonds “E” should always be applied. Try to maximize clear space whenever possible.
Incorrect Usage
Please don’t abuse, change, or manipulate our logo in any way. Each element and color has its own purpose and we strive to keep our brand solid and consistent. The following are examples of what NOT to do with the Edmonds College logo:
JUST SAY NO to changing the color of The Trident
JUST SAY NO to using 375C as a background color
JUST SAY NO to moving The Trident above the logotype without using the correct proportion (reducing the type to 60% its original size)
JUST SAY NO to adding drop shadows and reducing/increasing the size of The Trident
Sizing
Our logo must always be legible, clear, and concise. In order to do this, we have specific minimum requirements for our logo via print and screen. As far as how big we can go...that all depends on how big we can think.
The minimum size for print is 1.8” wide and 2.5” wide. This ensures the best results in line weight and legibility in printed documents.
Web
The minimum size for screen is 190 and 280 pixels wide. This ensures the best results in line weight and legibility for the web.
